Japanese-Language Websites
Japanese buyers judge credibility by conventions that differ from Western markets. We design for those expectations.
THE PROBLEM
Selling into Japan is not a translation problem. Japanese buyers evaluate an unfamiliar supplier by conventions that differ from Western markets, and a site that ignores them reads as foreign however good the language is.
A translated site reads as foreign. Machine or literal translation produces Japanese that is grammatically fine and commercially unconvincing. Japanese business copy has its own register, and readers notice immediately when it is absent.
Japanese sites carry more information. Western landing pages strip detail to a single message. Japanese B2B buyers expect specifications, company details, and pricing structure visible before they will make contact. A sparse page reads as evasive.
Some disclosures are legally required. Selling to Japanese consumers online obliges you to publish specific information under the Act on Specified Commercial Transactions (特定商取引法) — seller identity, address, pricing, delivery, and returns. Omitting it is a legal exposure, not a design choice.
WHAT WE DELIVER
Copy written in Japanese business register by native speakers who understand what you are selling.
Information architecture built around how Japanese buyers evaluate a supplier — company credibility first, product detail in depth.
Correctly drafted 特定商取引法 notices, privacy policy, and company information page.
Konbini payment, bank transfer, and carrier billing alongside cards — the methods Japanese customers actually use.
Hosting and delivery tuned for users in Japan, so pages load fast from Japanese networks.
You brief us in English; we maintain the Japanese site. No need to staff a Japanese-speaking web team.
PROCESS
What you sell, who buys it in Japan, and what they need to see before they trust you.
Site structure and Japanese copy drafted, with an English back-translation so you can review what it actually says.
Design and implementation, including the legally required pages and Japanese payment options.
Handover with English documentation, then ongoing updates on your instruction.
RELATED
Tell us what you sell and who you sell it to. We will tell you what a credible Japanese site needs before you commit to anything.
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